Isle of Arran Distillers unveil fresh redesign which captures the spirit of the island
The Isle of Arran Distillers Ltd. have launched a new look across their range of Arran Single Malt whiskies, including a new logo and packaging for their core range.
The campaign, which incorporates an entirely new visual identity for the brand, is titled ‘A Breath of Fresh Arran’ and aims to showcase the natural elements and authenticity of the island malts by focusing on the unique provenance of their home village, Lochranza, where their first distillery was opened in 1995.
The contemporary new bottle design reflects the journey of the water source for the Arran Single Malts, which cascades through a series of six mountain waterfalls, each one purifying the water further. The ripples on the new glass bottles illustrate this and emphasise the pure nature of the spirit.
An updated icon, which will appear on the new bottles in copper foil, is in the shape of the island itself and features a pair of eagles, which have always been an important part of the Lochranza Distillery story. Their nesting season prompted a break in construction back in 1994 when the distillery was being built and they have remained in residence for the past 25 years.